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Mad Hatter Tea A Taste of Wonderland |
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New corporate identity created for Northern Select Foods Ltd for their new 'Mad Hatter Tea' range.
Using a clean, rich pallette inspired by the colour of the tea leaves, and the drink itself, Centrical Solutions created this fun but sophisticated corporate identity, together with a range of practical and attractive packaging (see Packaging Design).
"The words’ creative genius attributed to Lewis Carroll for his imaginative writing of ’Alice’s Adventures in Wonderland’ has been well founded. I am delighted to report that in Centrical Solutions I myself discovered a design genius who I believe has done more than justice to the creative aspirations of Lewis Carroll, by matching the MAD HATTER wording with an eye catching logo and packaging. "
Michael Harrison, MD
The Mad Hatter Tea Company
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Centrical Solutions 2009. All rights reserved.