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Why do I need a website?
Every business can benefit from a well designed website. Whether
you are a sole trader working from home, an independent business owner
selling products or services to a local market, or a medium-large service
provider, Centrical can show you how a website can, very cost-effectively,
help your business grow. Every company is different, contact
us and we'll explain to you in simple terms how you can get the best
from a website.
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How
much does it cost?
Budget is obviously a big consideration for you and we'll always do what
we can to work within your particular budget. However, in terms of 'value
for money', the benefits of having a good quality website are endless
- most sensible people don't mind investing in something that will provide
them with long-term, good value. However, paying for an unprofessional,
badly designed website that gives no thought to usability or purpose,
is a waste of time, effort and money and must be avoided at all costs!
(see 'bad websites'). To give you an idea
of price, a ten page website usually costs approximately £1,000
- however, as with any quote, we need to discuss your specific requirements
before we can give you an accurate price breakdown. Click
here to see some examples of our work.
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Why
not just create one myself?
This may appear to be a cheap and attractive option - indeed, the Internet
is full of examples of 'all my own work!' However, it is very rare that
one person will have expertise in all the skills needed to produce a high
quality website - graphics skills, layout knowledge, copywriting skills
specific for the internet, marketing and sales, html and other computer
skills are all vital if you want to succeed on the Web. Also, be wary
of friends or relatives offering you a website - check out their previous
work first and understand what makes a good site, and what
makes a 'bad' one. If your business and customers are important to
you, it really is better to leave website design to a team of experts
that know how to create the best site for your particular business needs
- there's more to it than meets the eye! Contact
us or speak to other reputable design firms.
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What
do you mean by a 'bad website'?
A website can build your company and brand at a phenomenal rate! Done
properly and marketed well, you can expect
to see a rapid increase in sales volume, an increase in the number of
times your customers buy from you, and an increase in the number of customers
you currently have. However, be warned that a bad website can do exactly
the opposite! A 'cheap', amateurish website can actually have a very
bad effect on how your business is perceived. Read our list of what
to avoid on a website - if your web designer recommends any of these
gaffs, look elsewhere! Remember, your business reputation is at stake
- a poor website can do more harm than good.
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How
will anyone find me on the Net?
Internet users have 20 million Web sites to choose from, and more than
two billion pages of content - and it's getting bigger by the day! It's
very important that the people in your target market can find your site
quickly and easily. By understanding how web users surf the Internet,
we can optimize your website so they can find it in the Search Engine
results (still the number one way that people find their way around the
Net). Secondly, we can advise and implement 'off-line' marketing methods
which will promote your website address to the people who need to know.
Contact
us - we'll make sure you're not lost in the Internet 'black hole'!
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I
get plenty of traffic, but nobody contacts me/buys anything. What's wrong?
There could be a number of reasons. First of all, ask yourself "is
it the right sort of traffic I'm attracting?" Getting people to your
site is one thing, but are they the people who need/want your product
or service in the first place? If not, they'll back out pretty quickly.
We can help you get the right traffic to your site, draw them through
it and help increase your 'conversion
rate'.
Secondly, look at
the usability aspect of your site and do some tests: approach a
number of people (ideally, outside your business) ask their opinion of
your website and get them to perform simple tasks (eg find a product,
buy something, contact you, etc). Make a note of the results and update
your site accordingly. Finally, read our checklist of 'what
makes a bad site' - all of these can put off potential customers,
and a surprising number of websites still adopt them as standard practice...
be prepared to make some changes, and if you want some help, just let
us know.
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Can
I update the site myself?
Yes! We are happy to include 'self-managed' update areas in your website
that allow you to add and remove text and/or images yourself - talk
to us about how we can do this. However, once we've built your site,
we do suggest that you contact us regarding adding new graphics or changing
the site layout. This isn't simply a tactic to get more money from you
- rather a way of ensuring your site stays looking consistent, and as
good as possible at all times.
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Do
you run special offers or promotions?
Yes, we do - keep coming to our site to see what we're offering. Also
please contact
us with your details and we'll let you know when we're running a promotion
that we think may be relevant and beneficial to your business.
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Who
are Centrical Solutions?
Find out more about the company, here.
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Why
should I use Centrical Solutions?
Not all Web design companies are the same! If you've read any of our site,
you'll see how committed we are to producing clean, simple and usable
websites - without them coming over as boring or unattractive. If you
want a website that your customer is happy to use, contact
us. We adopt the same approach for our other services - we focus on
you and your customers to come up with the best solution for your needs,
and we deliver 'the goods' on time. We're small, but perfectly formed!
Centrical have a very talented team of people - telephone
and speak to one of us about how we can help build your business.
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Do
you just do web design?
Although our main focus is on web design, we appreciate that 'off line'
promotion is vital. We have experienced graphic designers (Creative Director
calibre, not junior Mac operators); marketers with a traditional approach
to building a business; as well as illustrators and copywriters who can
focus their talents on any form of promotion that your company needs.
We invite you to visit our 'solutions through
expertise' section to get a better idea of what we can do, and then
to contact
us to discuss your particular needs.
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Can
I see some examples of your work?
Click 'here' to take a look at some examples
of what we've done for our clients. Also, we would be delighted to come
and meet with you to discuss our portfolio of work - some of it really
does need to be seen 'in the flesh' to appreciate the quality! Let us
show you how we can best promote your business - please contact
us by your preferred method.
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